The
importance of marketing has changed the shape of the business world
along with the fast paced technological evolution that has been taking place. An emphasis in marketing provides students with critical, detail-oriented thinking, and strong analytical skills. Marketing
emphasizes creativity, but the ability to analyze and interpret data is
equally important.
Students
pursuing the marketing specialization take courses addressing aspects
such as consumer behavior, marketing research, channel management and
pricing, plus product and brand management. Through these courses,
students come to acquire an in-depth understanding of classic concepts
as well as new ideas in marketing. Students also acquire insights into
the practice of these ideas, beyond this students should focus on few certifications on application of technologies like Sales force (CRM) in the functional area of marketing and digital marketing enhances the employability.
DICCI event held at Hitex Hyderabad
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